Work for free?
Ink 4 Pink

Knockouts for Knockers!

Photographers (and other creative people – including models and make-up artists) are constantly asked to work for free on the promise of getting “exposure”. As I read somewhere, and I do wish I remembered where, people die from exposure.

Believe it or not, even in the digital age, photography costs money, and working for “exposure” does not pay my credit card bills.¬†That said, however, there are times when working for free can pay off.

I recently shot some promotional work for Ink 4 Pink, a local cancer charity event. The event organizer, Jessica Hill (aka, JJ Diablo) is on my personal list of pretty tattooed girls I’d like to photograph. I have worked with one of the models in the promo piece, Kris Melton with Rock Fist Reviews, twice before – for free (a relationship that recently got me published in Prick Magazine again). I have worked with the make-up artist for the promo piece, Trisha Stowell, a number of times before – for free. It is those free jobs that got me in front of the event organizer. We did a really good promo piece, and had a good time creating it.

I got to work in a location that I would not have had easy access to before, with a creative team (models, make-up, wardrobe) that I would not have easily put together, and made strong network connections for future work.

Working for free – for exposure – can be a Good Thing. It ust depends on your personal goals as a creative

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